Mathis, a branding, public relations and marketing veteran, joins Titan after founding and leading San Francisco, CA-based Revolver Studios. At Revolver Studios, Mathis was responsible for all client service activities.

Prior to starting Revolver Studios, Mathis served as Senior Business Development Manager for Palo Alto, CA based Bottlenotes, a venture capital-backed premier online community dedicated to learning about, discussing and rating new wines. While there, she was responsible for creating and managing public relations campaigns,events, strategic partnerships and product launches including the national book tour for the introduction of Bottlenotes Guide to Wine: Around the World in 80 Sips™.

Prior to Bottlenotes, she served as Business Development Manager for Richart Chocolate in San Francisco. She also served as a Manager at LVMH, Christian Dior in San Francisco and began her career at Cartier.

Katherine expands the dynamic of our management team with her wide range of industry experience especially in luxury goods. And her diverse skill set from branding and public relations to event activation and social media gives us a wide range of expertise,” said Tony DeMartino, CEO of The Titan Agency. “More and more of our clients are looking for us to provide integrated marketing campaigns that bring forward many different elements of marketing and Katherine has the perfect background to be able to coordinate and deliver these types of synergistic marketing campaigns and produce significant results for our clients.”

Mark Sorensen, a seasoned creative advertising veteran who has worked for a variety of global brands including AT&T, Belvedere vodka, Capital One Banks, ING Financial and REI Outdoor Retailer, joins Titan as the decade-old Agency continues its hot streak since moving to new Buckhead office space in November, 2010.

“The Titan Agency presents a great opportunity to fully utilize my skill set and bring some innovative, creative concepts to an amazing client roster,” Sorensen said. “There’s a lot of variety, and Titan is not afraid of implementing whatever communications medium is necessary to deliver results for the client. I really liked knowing that PR, digital, creative and media buying are part of their integrated approach, and we’re all collaborating from day one to ensure we’re consulting partners to our clients.”
Titan CEO Tony DeMartino said that Sorensen will play a key role in the Agency’s evolution to meet the ever-changing landscape of advertising.

“At The Titan Agency we understand and constantly educate our team on the shifts that will affect how customers engage the brands we represent. Smart and impactful creative has been and will remain a cornerstone of what we do,” DeMartino said. “Mark represents the best of both worlds -a talent who can not only produce compelling ideas but execute them through the proper channels to ensure we’re talking to our client’s key audiences.”

June 16, 2011
The Titan Agency enlisted award winning director/producer Tony Kaye to produce the inaugural television advertising campaign for Bosch Thermotechnology in North America.

The new spots, titled “Answer Kid” and “Pretty Cool”, are running in major markets on Fox Sports Net and Fox News Network. The new ads are part of the brand’s sustained marketing initiative in the U.S. designed to educate and promote adoption of geothermal technology as a more cost effective and environmentally friendly alternative for home heating and cooling.

Filmed on location in New York City, both spots feature 12-year-old Ian Psaras, playing the role of the typical American pre-teen educating adults on the powerful attributes of geothermal. Using a combination of straight talk and visuals displayed on the latest smart devices, the intent of the spots is to demystify geothermal as a heating and cooling technology while alerting adults that a viable and sustainable energy solution for the future is available today.

“We wanted to portray the kid’s bedroom as his command center and that he was broadcasting a message to the adult population. There’s an education and awareness component that we needed to address,” Titan Chief Creative Officer Mark Sorensen said.

Titan recruited six time Grammy Award-winning director Tony Kaye, best known for his critically acclaimed film “American History X” and groundbreaking music videos for legendary performers including Johnny Cash and The Red Hot Chili Peppers, to direct the spots. Barry Alexander Brown, whose work has been nominated for an Academy Award and includes several Spike Lee films, was brought in as editor.

“It was thrilling to work with as talented of a director as Tony Kaye and editor Barry Brown. These guys have reached the pinnacle of the film industry. Being able to have them contributing on Bosch’s TV campaign only guaranteed the final product to be that much better. When a client trusts you and the people you collaborate with, the final product speaks for itself,” Sorensen said after returning from New York.

“Bosch has placed a stake in the ground and is serious about growing geothermal technology adoption in the United States. This is incredibly important and could dramatically change the energy landscape for our country,” said Titan CEO Tony DeMartino.”

A division of the global conglomerate based near Stuttgart, Germany, Bosch Thermotechnology North America specializes in sustainable home comfort solutions including geothermal heat pumps, tankless water heaters, solar thermal and photovoltaic technologies for home heating, cooling and water heating.

Agency to Launch Multi-Year U.S.-Focused Program for Sustainable Energy Usage

ATLANTA, GA – March 30, 2011 – The Titan Agency, an Atlanta-based full service advertising and marketing agency with offices in Miami, announced today that it has been selected by Bosch Thermotechnology Corporation North America to lead its advertising, public relations, social media and branding efforts as part of a multi-year growth plan to increase sustainable energy use within the U.S. residential marketplace.

A division of the global conglomerate based in Stuttgart, Germany, Bosch Thermotechnology manufactures geothermal heat pump climate comfort systems for residential and commercial applications, condensing tankless and point-of-use water heaters, solar thermal water heating systems and Buderus floor-standing and wall-hung boilers.

“Bosch has decided to focus on geothermal technology in a big way and we’re excited that they chose Titan to help them educate people on a better and more efficient method to heat and cool homes along with water,” said Titan CEO Tony DeMartino.”Obviously, renewable energy is on top of everybody’s mind and this breakthrough yet simple technology may have the greatest impact on energy savings yet. Our job now is to deliver the importance of this message in a powerful and memorable way.”

The Bosch Thermotechnology product line is engineered to the highest levels of energy efficiency, design and operational reliability.

As a result, many Bosch Thermotechnology products qualify for federal tax credits, state and local rebates, as well as utility company incentives.

Celebrating its 10-year anniversary in 2011, The Titan Agency has steadily grown into one of the region’s premier marketing firms across a variety of industries. The agency has extensive background and expertise in bringing both consumer products and home comfort technologies, including work with Rinnai tankless water heaters, to market position leaderships. Additional past client work includes several Fortune 500 companies and category leaders in the home improvement space.

The Agency also recently moved to new offices inside Tower Place – the landmark office complex in the heart of Buckhead located at 3348 Peachtree Road.

About Bosch Thermotechnology
Bosch Thermotechnology is a leading source of high quality water heating and heating/cooling comfort systems. The company offers Bosch tankless and point-of-use water heaters, Bosch solar thermal systems, Buderus floor-standing and wall-hung boilers, FHP geothermal systems as well as controls and accessories for every product line.

Bosch Thermotechnology is committed to reinventing energy efficiency by offering smart products that work together as integrated systems that enhance quality of life in an ultra-efficient and environmentally friendly manner. The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of $53 billion (38.2 billion Euros) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries.

If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth.

Each year, Bosch spends more than $5 billion (3.5 billion Euros) for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy and healthcare products. Having established a regional presence in 1906, Bosch employs over 20,000 associates in more than 70 locations, with reported sales of $7.3 billion in fiscal 2009.

ATLANTA, GA – January 10, 2011 – The Titan Agency, an Atlanta-based full service advertising and marketing agency with offices in Miami, has added an award-winning digital marketing expert to its executive team.

Jon Caddell joins Titan as Vice President of Digital Marketing bringing with him a history of success in key positions at AKQA, Coca-Cola and ING Americas.

“Agencies should be seamless providers of business consulting, strategy and traditional and digital marketing services that provide multiple solutions to clients that solve business problems and promote bottom-line growth,” said Tony DeMartino, Chief Executive Officer of The Titan Agency. “Jon is the right person to lead our digital discipline because he understands all aspects of the marketing universe and particularly how digital fits into that marketing mix.”

With the addition of Caddell, Titan plans to become a prominent player in the ever evolving digital space with a particular emphasis on social and mobile media platform development and activation.

Prior to joining Titan, Caddell worked for ING Americas where he directed the financial service provider’s digital marketing and advertising strategy. Before ING, he helped develop, manage and curate the Coca-Cola North America corporate website in addition to spearheading several milestone programs for the world’s largest beverage company including the My Coke Rewards consumer loyalty program and online marketing for POWERADE brand sport drinks.

“Titan is dialed into the rapid fragmentation of media and technology, and they understand the importance of grounding their marketing programs in business strategy,” said Caddell. “I saw an opportunity to integrate digital marketing into the Agency’s service offering and create a platform for Titan to help its clients adapt to changing consumer behavior in a way that delivers measurable results.”

No stranger to the agency world, Caddell has held account management and strategy roles with leading digital shops including AKQA, DNA Studio and Agency.com: Red Sky. His work has received numerous industry awards including Gold, Silver and Bronze MIXX Awards, a BIMA Award and an Effie Award. Caddell holds a bachelor’s degree in advertising from Michigan State University.

ATLANTA, GA – October 22, 2010 – The Titan Agency, an Atlanta-based full service advertising and marketing Agency, announced today it is moving from its current address at Five Concourse Parkway to Tower Place – the landmark office complex in the heart of Buckhead. The new space, located at 3348 Peachtree Road, is approximately 10,000 sq. feet. The Agency has the option to acquire additional contiguous space to accommodate the Agency’s future growth plans.

The move reflects a growing shift in the Agency as an expanding client roster and talent base attracts larger-scale firms looking for a fully integrated approach for their marketing initiatives. The ten-year-old Agency, founded by seasoned veterans in the Atlanta marketing and business community, recently added global products manufacturer Bosch to help grow the company’s multi-million Thermotechnology division in North America.

“This move represents a milestone in the evolution of our Agency,” said Tony DeMartino, Chief Executive Officer of The Titan Agency. “Transitioning to our new Buckhead space is the result of our maturation to an award-winning, full-service, independent Agency that represents clients locally, regionally, nationally and internationally. Despite difficult economic conditions, we continue to grow and add world-class talent and clients to our roster. We needed an affluent address with plenty of room to expand – Tower Place provides this.”

The move will be completed by the end of October with the entire process being captured on the Agency’s Facebook page, www.facebook.com/thetitanAgency. The Agency offers a completely integrated marketing solution encompassing advertising, public relations, digital, media buying and brand planning tailored around a client’s unique business objectives.